Email Settings and Sending Bulk Emails

EnrolHQ comes with powerful bulk email sending tools and automated email/notifications built-in. By using the CRM filters to look for families in a particular year group and entering in a calendar year, you can send targeted and personalised messages in bulk to move parents along the ‘carriages’ of your EnrolHQ train from the ‘Discovery’ carriage to the ‘Enrolment Carriage’.

Header graphic showing feature

A powerful tool to communicate

EnrolHQ comes with powerful bulk email sending tools and automated email/notifications built-in. By using the CRM filters to look for families in a particular year group and entering in a calendar year, you can send targeted and personalised messages in bulk to move parents along the ‘carriages’ of your EnrolHQ train from the ‘Discovery’ carriage to the ‘Enrolment Carriage’. This is why collecting a parents email, the childs’ calendar year of entry and year level of entry is at the core of everything EnrolHQ does, so you are able to filter your CRM and invite these families to enrol when they are in Year 5 for a Year 7 intake.

The automated email system will let you program EnrolHQ to send emails to staff or to parents when certain conditions or ‘triggers’ are met. For example if an Offer of Enrolment expires, you can send a notification to a staff member to follow up with those parents personally.

In the main navigation menu, you will find an ‘Email Settings’ button which will let you go to Templates, Signatures and Automated Emails.

Email Templates Overview


There is a large library of built-in email templates, you will see that at each stage of enrolment i.e Enquiry, Booking, EOI, Enrolment there are built in templates that get sent to staff and to parents. You will also see ticks and crosses for the ‘Is Automatic’ column - these will show you which emails are sent automatically (due to a parent completing a task/submitting a form) and which ones are not automatic, that is they need to be initiated by the staff. Non-Automatic emails include making offers, declining students, inviting to enrol - these are all sent if and only if a staff member makes that action.

Emails that are sent to the Staff have ‘Staff’ at the end of the name - that means they are a notification email that is sent to the school admissions email address to say an EOI has come in or an Enrolment has come in.

Email Template Editing

To edit a Template, click on the Edit button on the far right side. For each template you are able to edit the following:

  1. Template Name - this is the name of the template as shown in the list for your own reference
  2. From Email - if you want to override the ‘From’ email address is set in your school settings, you can put an alternative email address here. You might want your enquiry emails to come from and your booking emails to come from so if parents reply, they will start an email dialogue with the correct staff member inside your school
  3. Staff To Email - for the templates that are sent as staff notifications, you can override which staff members these emails go to. Or if you want the emails to go to multiple staff members, for example all the payment notifications may go to, then you put their email address in this field
  4. Subject Template - this is what will appear in the subject line. You can use mail merge tags in this field to create personalised subjects i.e {{|safe }} Enrolment - {{ profile.first_name }} {{ profile.last_name }} | Year {{ profile.get_entry_grade_display }}, {{ profile.entry_year }} so that the subject contains the students firstname, lastname, grade of entry and year of entry making it easier to search through your email.
  5. Message Template - this is where you write your personalised message for your school. A full set of merge tags is available and document underneath in the ‘Tags and Filters’ section and ‘Context Variables’ section. Commonly used will include {{ profile.first_name }} {{ profile.last_name }} for future students name. {{ first_parent.first_name }} {{ first_parent.last_name }} for 1st parents name and so on and so forth.
  6. Email Signature - you can choose an email signature that goes on this email. Email Signatures are explained in the next section.
  7. Attachments - Upload any attachments you want to send with the email here. Schools will have a schematic or map that goes with emails inviting parents on a school tour to explain which gate to use. Or you can attach Terms and Conditions with the Enrolment Acknowledgement Email.

Custom Templates are not attached to any particular form submission or action made by staff/parents. These are templates you set up yourself to use with the ‘Bulk Email’ function in the CRM or in the Automated Emails which are triggers that you set up yourself.


This area of the Email Settings gives you raw HTML access to setup Email Signatures. For example, if you want to include a school crest and style the text of your email signatures in a particular way then you can use the raw HTML to create the signature. Please get in touch with EnrolHQ support if you are not sure how to use this feature, we will help schools create these HTML signatures.

HTML Email Signature

Automated Emails

All the built-in templates are sent because parents make form submissions or payments or staff complete actions like ‘Inviting to Enrol’, ‘Make Offer’, ‘Decline’. EnrolHQ also has the ability to send notifications to parents/staff automatically based on actions not being completed being a trigger. This is great for notifying staff if parents have started an enrolment form but hasn’t completed it in a certain time, or if an offer has expired.

Automated Emails List View

To create your own automated email, simply click ‘Create’ (you have to make a Custom Template first with the From Email address, Subject Template and Message Template).

Automated Email Triggers

In the ‘Automated Email’ the steps you have to follow are:

  1. Name - Give it a name for example ‘Offer Expired - Parent Notification’
  2. Parent Template - Choose the Custom Template that corresponds with the ‘Offer Expired’ message that you want to send to the parent.
  3. Staff Template - If you want to send a notification to staff as well, choose a template with a message that is to be sent to staff.
  4. Trigger Event - choose ‘Enrolment Offer Expired’, there are a total of 14 trigger events for sending custom emails
  5. Cancel Events - these are the actions that if parent or staff complete, then the email will not be sent anymore as long as you are within the delay period
  6. Delay - how many hours after the trigger do you want to send the email. We will put 0 in this case because we want to send an email as soon as the enrolment offer expires.

Trigger Once - means this email will only ever be sent once. For example if the staff extends the expiry and the parent lets the offer lapse again then the email won’t be sent a subsequent time if ‘Trigger Once’ was ticked. For this case you would leave it unticked.

If you want to send an email based on forms not being completed a week after they start, then you would set the Trigger to be ‘Enrolment Form Started’ and the Cancel Event to be ‘Enrolment Form Submitted’ and the delay to be 168 hours (7 days). This means that if a parent does not submit the enrolment form by 7 days after they started it, the automated email notification will be sent.